Welcome to WealthChoice! After months of fine tuning everything from our logo to our content we are excited to introduce you to our new website.
Our hope is that our site makes you feel welcome, comfortable, empowered and excited. This is a firm created for you, the executive woman and your family, and we hope this new website helps us to better serve you.
Several months ago researching website designers I came across Hannah Loaring and her firm, Further Bound. We just loved the feeling we got from her own website and sites she had created for others. We were searching for authentic, sincere, warm, sophisticated, and clean design and we knew Hannah could create that. We then embarked on a collaborative journey to create the brand for a firm that was unique in our industry; the first firm to specialize in life planning for women executives.
THE BIRTH OF A BRAND
Our first task was creating a name and logo. We wanted the name of our firm to resonate with our clients and guests to our website. We had learned from focus groups over the past years that women wanted choices: choices in careers, choices in life, and choices of solutions. WealthChoice seemed like a perfect fit! When we considered fonts and colors we knew we wanted our logo to be in soft colors and fonts that were feminine, sophisticated, and timeless. Think Chanel, but empowered.
TELLING OUR (AND YOUR) STORY
The photographs you see throughout our site are of us with friends and supporters of our mission in beautiful San Diego where we are fortunate enough to live. We wanted to share what ideal life means to us: time with friends, conversation, enjoying each other in a beautiful place. With that in mind we arranged a fun day shooting photos with another San Diego resident, Shane Fellows of Acqua Photo.
We wanted women who visit our site to see that this is a place where they are welcome and we are ready to help them live their ideal life.
Creating the website has been a labor of love. Everything about this site was intended to speak to smart, successful women.
Some of our favorite features of the website are the WealthChoice Community and Our Process. We are extremely excited about launching the WealthChoice Community! In the past we facilitated a group of professional women and knew it was a great value to our clients, friends, and trusted advisors. We are thrilled to be launching this again through WealthChoice.
I encourage you to visit the WealthChoice Community page and to read about what is in store. We’d love for you to join us.
NEW WEBSITE – BUILT TO SERVE YOUR NEEDS
We launched WealthChoice because the time had come for women professionals to have the resource they need to ensure their hard work translates into their ideal life. We kept that goal firmly in mind when creating every detail of this website, always ensuring that it was as purposeful, informative, beautiful and user-friendly as possible.
Our Who We Serve page details our ethos and unique approach in more detail, explaining what makes us different, and why we’re proud to stand out from the crowd.
Our process is something we have great passion for, and is one of the most important reasons we launched WealthChoice. Executive women have unique challenges and derailers in life and career. Traditional financial planning was not providing the solutions needed to ensure their financial success. On the Our Process page we explain how our process differs and helps our clients reach their ideal life.
Do take a look at our Events, Speaking and Resources pages, too! We host events every other month as part of the WealthChoice Community and have created a Resources page for some of the most important resources we have encountered in our time advising women.
Lastly, we invite you to visit our Facebook and LinkedIn pages. We want to make staying connected as easy as possible, and hope that you will find our social media platforms as welcoming, engaging and informative as our website.
We encourage your comments and feedback. Welcome, again, to WealthChoice. We are so happy to have you!
