Today, women are redefining what it means to invest, with many choosing to align their money with purpose and values. For women investors, this often means exploring ways to invest that not only generate financial returns but also create positive change. A recent UBS survey of 1,400 women found that 9 out of 10 see money as a tool to achieve their purpose, and 73% of them make financial decisions based on their values. And that brings us to the topic of Angel Investing. Angel Investing for has become an appealing route for many women who want to directly support causes and companies that reflect their priorities, values, and ambitions. It can quite literally be investing for women, by women if you so choose.
What is Angel Investing?
Angel investing is a form of early-stage business investment where individuals, known as “angel investors,” provide financial support to startups and small businesses in exchange for equity ownership or convertible debt. Unlike traditional investments in public companies, angel investing allows investors to directly back private, often early-stage ventures that may not yet have access to venture capital or institutional funding.
Angel investors not only provide the capital needed to help businesses grow but may also offer mentorship, industry connections, and strategic guidance. This type of investment offers high potential returns but also carries higher risk due to the early-stage nature of these businesses. Angel investing is particularly appealing for those who want to support innovative ideas or make a positive impact on industries or causes they care deeply about.
Why Angel Investing is Gaining Popularity Among Women
Angel investing offers an exciting opportunity for women to have an impact on industries or innovations that align with their beliefs. Many women-owned investment firms and women investment professionals are increasingly supportive of angel investing as a way to build wealth while driving positive change, whether in sustainable technologies, women-led businesses, or community-centered solutions.
The rise of female angel investors is empowering a new generation of entrepreneurs while helping to close the gender funding gap in business. According to Forbes, startups led by women tend to outperform their counterparts, yet women entrepreneurs still receive less venture capital than men. Women angels are stepping in to bridge this gap, creating an ecosystem where women investors fund, mentor, and support women-led ventures, fostering a cycle of success and growth.
WealthChoice: Aligning Investments with Women’s Values Through Angel Investing
At WealthChoice, we prioritize understanding each client’s values and goals, and for many, angel investing is an ideal way to align personal values with financial growth. Unlike traditional investments, angel investing allows women to select businesses that speak to their convictions, supporting innovations or industries that matter most to them. We work with our clients to develop customized angel investing strategies that reflect their interests, from health and wellness startups to education-focused enterprises.
We even hosted an event in the month of November with a guest speaker on Angel Investing for our clients to attend to ensure there was ample education around this form of investing.
We talk about angel investing here, because it’s central to the WealthChoice philosophy: helping women achieve financial security while supporting the broader causes they care about.
The Power of Women-Owned Investment Firms in Angel Investing
Women-owned investment firms bring a unique perspective to angel investing, prioritizing transparency, collaboration, and community-building. Firms led by women understand the challenges and ambitions of female investors and entrepreneurs alike, often focusing on inclusive investing that represents their clients’ values. Women investment professionals working with female angels emphasize not only the financial growth that can come from these investments but also the broader, positive social impacts.
Women-led firms help level the playing field, offering their clients insights into early-stage investments that would otherwise be challenging to access. According to The Angel Capital Association, women investors who support other women-led companies contribute to a more diverse and resilient investment landscape, benefiting everyone involved.
How to Start Angel Investing with Purpose
If you’re interested in angel investing, here are a few steps to consider as you start on this path:
- Identify Your Interests and Values: Think about the causes, industries, or types of businesses that matter most to you. Whether it’s supporting women entrepreneurs, sustainable innovations, or community-focused businesses, knowing your priorities will guide your choices.
- Research Potential Investments: Look for startups or small businesses that align with your values and goals. You can find opportunities through angel investing platforms, networking events, or referrals from trusted advisors. Sites like AngelList and the Angel Capital Association are great starting points for finding vetted opportunities.
- Work with an Investment Professional: Partner with a financial advisor who understands the nuances of angel investing. WealthChoice, for example, specializes in developing custom angel investment strategies that align with our clients’ unique interests.
- Understand the Risks and Rewards: Angel investing can be highly rewarding but also carries more risk than traditional investments. It’s important to have a diversified investment strategy that balances these early-stage opportunities with more stable options in your portfolio.
The Future of Angel Investing for Women
As women continue to increase their influence in wealth, their investments are reshaping industries, supporting innovations, and empowering other women in business. Angel investing is a powerful way for women to use their wealth for more than just financial gain—it allows them to create a meaningful legacy that reflects their values and supports the world they want to build. For women interested in angel investing, the growing network of women-owned investment firms and professionals offers a supportive environment to explore, invest, and grow.
At WealthChoice, we’re honored to be part of this movement, helping women align their investments with their passions and values through smart, purpose-driven strategies. If you’re interested in learning more about angel investing and how it can align with your financial goals, reach out to us today. Together, let’s invest in a brighter future.
