Welcome to WealthChoice! We are excited to introduce you to our new website.
Our hope is that our site makes you feel welcome, comfortable, empowered and excited. This is a firm created for you, the executive woman and your family, and we hope this new website helps us to better serve you.
Our very first brand and website design was done in 2016 by Hannah Loaring at Further Bound. Since then we grew and evolved as a brand. It was the start of Jan. 2024 that I began the search for a website designer who could embrace where we were going and give everything a refresh. In the spring, we found Bethany, from Bethany Works® Design. We loved the feeling we got from her own website and sites she had created for others. We were searching for someone who could modernize the site, incorporate copy, tell our story, and create a design that was a reflection of our next level and the clients we serve. We knew Bethany could create that. We then embarked on a collaborative journey to re-create the website for our firm that is unique in our industry; specializing in life and financial planning for women executives.
Let’s Go Back to Our Name
When I founded the firm, our first task in building a strong brand was creating a name and logo. We wanted the name of our firm to resonate with our clients and guests to our website. We had learned from focus groups over the past years that women wanted choices: choices in careers, choices in life, and choices of solutions. WealthChoice seemed like a perfect fit! When we considered fonts and colors we knew we wanted our logo to be in soft colors and fonts that were feminine, sophisticated, and timeless. Think Chanel, but empowered.
Our name and palette remained the same in 2024 for the re-design with the addition of a deep navy for contrast and accessibility. We also brought in a lighter blue to create structure and again, contrast between text and design elements.
The Brand Photos + Our Story
The photographs you see throughout our site are of us with friends and clients set at a golf course in Phoenix Arizona. We also have some images of us in our home office. I have never been a fan of brand photos in stark rooms, because I want our photos to tell a story of choice, freedom and women’s community that we foster. We wanted to share what ideal life means to us: time with friends, conversation, enjoying each other in a beautiful place
We wanted women who visit our site to see that this is a place where they are welcome and we are ready to help them live their ideal life.
Creating our brand and re-creating the website has been a labor of love. Everything about this site was intended to speak to smart, successful women.
Some of our favorite features of the website are the WealthChoice Community – which you can join to gain access to our email list and our blog full of resources, along with our new offer for Rising Professionals. We are extremely excited about continuing to serve the WealthChoice Community – a group of professional women established in their careers and those young professionals rising to get there.
I encourage you to visit the WealthChoice Community page and join our email list.
New Website, Built to Serve Your Needs
In 2016, we launched WealthChoice because the time had come for women professionals to have the resources they need to ensure their hard work translates into their ideal life. We kept that goal firmly in mind when creating every detail of this new website, always ensuring that it was as purposeful, informative, beautiful and user-friendly as possible.
Our Work with Us page details our ethos and unique approach in more detail, explaining what makes us different, and why we’re proud to stand out from the crowd.
Our process is something we have great passion for, and is one of the most important reasons we launched WealthChoice. Executive women have unique challenges and derailers in life and career. Traditional financial planning was not providing the solutions needed to ensure their financial success. On our About Page, we explain how our process differs and helps our clients reach their ideal life.
Lastly, we invite you to visit our Facebook and LinkedIn pages. We want to make staying connected as easy as possible, and hope that you will find our social media platforms as welcoming, engaging and informative as our website.
Welcome, again, to WealthChoice. We are so happy to have you!
